7. Aarseth
(Logo & Visual identity)

During an internship at ELLE mELLE (now PEIL), I made a visual identity and logo for local singer-songwriter Kjetil Aarseth. 
It was important for us to reflect the intimate and down-to-earth style of music that he makes, often with themes of everyday life and local stories of past events and relatives.
It was also dearly requested by the client that a circle was incorporated into the logo. 

The visual identity was delivered with a design manual containing primary and secondary logo variations (and colour variations of both), a colour palette, profile pictures for social media, examples of social media posts with design layout and picture use, album covers, as well as mockups of posters and merchandise, amongst others things.